KFC's new Open House restaurant concept opens this Saturday in McKinney, Texas.
The new store will offer expanded menu offerings, including breakfast, which is a new venture for the fast-food chain.
KFC, part of Yum Brands, announced a new rebranding effort earlier this year as it faces stiff competition among fast-food chicken chains.
KFC is debuting a restaurant concept, Open House, where it will test new offerings such as breakfast, late-night and table service, the company said in a release Thursday .
Expanded menu offerings include breakfast items a first for KFC such as breakfast sandwiches, mini cronuts and hot and iced coffee. There will also be beverages, including boba refreshers, and new sides such as fried green beans and spicy pickles. Table service will be available, in addition to dual drive-thru lanes and self-ordering kiosks.
The brand will use the space to identify ideas for implementation in restaurants nationwide, particularly as it works to regain its market share .
"It gives guests a reason to try us, or try us again, while giving us a real restaurant where we can learn what works for guests, our teams and the business, and scale the strongest ideas across the system," Catherine Tan-Gillespie, president of KFC U.S., said in a news release.
The 3,400-square-foot space will open Sept. 26 in McKinney, Texas, with a celebration planned for Sunday.
Open House comes with broader rebranding effort from KFC, part of Yum Brands . The fast-food chain recently announced changes such as emphasizing boneless chicken and expanding sauce choices.
Those initiatives come as the company adjusts to competition from other fast-food chicken chains . In August, QSR Magazine reported that KFC ranked fifth among U.S. fast-food chicken chains in sales, behind Chick-fil-A, Popeyes, Raising Cane's and Wingstop.
In Yum Brands' second-quarter earnings report, KFC saw a same-store sales growth rate of 2% . Its largest market is in China, where sales rose 6% in that period.
肯德基全新 " 开放之家 " 餐厅概念店将于本周六在得克萨斯州麦金尼市开业。
这家新店将提供更丰富的菜单选择，其中包括早餐，这对于该快餐连锁店而言是一次全新的尝试。
肯德基作为百胜餐饮集团旗下品牌，今年早些时候宣布了新一轮品牌重塑计划，以应对快餐炸鸡连锁店之间的激烈竞争。
肯德基于周四发布声明称，将推出一种名为 "Open House" 的全新餐厅模式，并在此模式下试水早餐、夜宵及餐桌服务等新项目。
扩展后的菜单包括早餐食品——这是肯德基的首次尝试——如早餐三明治、迷你可颂甜甜圈以及热咖啡和冰咖啡。此外还将提供饮品，包括波霸果茶，以及新的配菜，如炸青豆和辣味泡菜。除双车道得来速和自助点餐机外，还将提供桌边服务。
该品牌将利用这一空间来筛选可在全国门店实施的想法，尤其是在其努力夺回市场份额的过程中。
肯德基美国区总裁凯瑟琳 · 谭 - 吉莱斯皮在一份新闻稿中表示：" 这给了顾客一个尝试我们或再次光顾的理由，同时也为我们提供了一个真实的餐厅环境，让我们能够了解什么对顾客、团队和业务有效，并将最优秀的创意推广到整个体系中。"
这个占地 3400 平方英尺的空间将于 9 月 26 日在得克萨斯州麦金尼市开放，并计划于周日举行庆祝活动。
肯德基（隶属于百胜餐饮集团）推出 " 开放日 " 活动，是其更广泛品牌重塑计划的一部分。这家快餐连锁店近期宣布了多项调整，包括主打去骨鸡肉和增加酱料选择。
这些举措出台之际，该公司正在适应来自其他快餐鸡肉连锁店的竞争。今年 8 月，《QSR 杂志》报道称，在美国快餐鸡肉连锁店的销售额排名中，肯德基位列第五，落后于福乐鸡、派派思、 Raising Cane's 和 Wingstop。
在百胜集团第二季度财报中，肯德基的同店销售额增长率为 2%。其最大的市场是中国，该季度在华销售额增长了 6%。
