刘强东出手，京东 Joybuy 杀入欧洲

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/x3ex3c/spanx3ex3c/fontx3ex3c/bx3ex3c/px3ex3csection style=x22text-align: center;margin: 0px 8px;line-height: 1.75em;x22 nodeleaf=x22x22x3ex3cimg data-src=x22https://mmbiz.qpic.cn/mmbiz_png/3mhZkkmoXicU1rJZuENQfe7l9JQGpsYzz9D3TQwzEtkAkL7zqt8FzMsXockwTpGZbjHricJY5JDaK3wLgn8dn5Kg/640?wx_fmt=pngx26amp;from=appmsgx22 class=x22rich_pages wxw-imgx22 data-ratio=x220.14074074074074075x22 data-s=x22300,640x22 data-type=x22pngx22 data-w=x221080x22 type=x22blockx22 data-imgfileid=x22503259905x22 data-aistatus=x221x22 /x3ex3c/sectionx3ex3cp style=x22margin: 0px 8px;outline: 0px;max-width: 100%;color: rgb(34, 34, 34);font-family: system-ui, -apple-system, BlinkMacSystemFont, x26quot;Helvetica Neuex26quot;, x26quot;PingFang SCx26quot;, x26quot;Hiragino Sans GBx26quot;, x26quot;Microsoft YaHei UIx26quot;, x26quot;Microsoft YaHeix26quot;, Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;x22x3ex3cbx3ex3cfont face=x22微软雅黑x22x3ex3cspan leaf=x22x22 style=x22font-family: system-ui, -apple-system, BlinkMacSystemFont, x26quot;Helvetica Neuex26quot;, x26quot;PingFang SCx26quot;, x26quot;Hiragino Sans GBx26quot;, x26quot;Microsoft YaHei UIx26quot;, x26quot;Microsoft YaHeix26quot;, Arial, sans-serif;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);text-align: center;color: rgb(8, 86, 194);font-size: 17px;font-weight: bold;outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;x22x3e直面市场竞争x3c/spanx3ex3c/fontx3ex3c/bx3ex3c/px3ex3cp style=x22margin: 0px 8px;outline: 0px;max-width: 100%;color: rgb(34, 34, 34);font-family: system-ui, -apple-system, BlinkMacSystemFont, x26quot;Helvetica Neuex26quot;, x26quot;PingFang SCx26quot;, x26quot;Hiragino Sans GBx26quot;, x26quot;Microsoft YaHei UIx26quot;, x26quot;Microsoft YaHeix26quot;, Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;x22x3ex3cbx3ex3cfont face=x22微软雅黑x22x3ex3cspan leaf=x22x22 style=x22font-family: system-ui, -apple-system, BlinkMacSystemFont, x26quot;Helvetica Neuex26quot;, x26quot;PingFang SCx26quot;, x26quot;Hiragino Sans GBx26quot;, x26quot;Microsoft YaHei UIx26quot;, x26quot;Microsoft YaHeix26quot;, Arial, sans-serif;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);text-align: center;color: rgb(8, 86, 194);font-size: 17px;font-weight: bold;outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;x22x3ex3cbr /x3ex3c/spanx3ex3c/fontx3ex3c/bx3ex3cspan style=x22font-family: 微软雅黑;font-size: 10.5pt;x22x3ex3co:px3ex3c/o:px3ex3c/spanx3ex3c/px3ex3cp style=x22margin: 0px 8px;line-height: 1.75em;x22x3ex3cspan style=x22font-family: 微软雅黑;font-size: 10.5pt;x22x3ex3cfont face=x22微软雅黑x22x3ex3cspan leaf=x22x22x3ex3cspan textstyle=x22x22 style=x22font-size: 16px;x22x3e关于出海，x3c/spanx3ex3c/spanx3ex3c/fontx3ex3c/spanx3ex3cspan style=x22font-family: 微软雅黑;font-size: 10.5pt;x22x3ex3cfont face=x22微软雅黑x22x3ex3cspan leaf=x22x22x3ex3cspan textstyle=x22x22 style=x22font-size: 16px;x22x3e不同于部分平台x3c/spanx3ex3c/spanx3ex3c/fontx3ex3cfont face=x22微软雅黑x22x3ex3cspan leaf=x22x22x3ex3cspan textstyle=x22x22 style=x22font-size: 16px;x22x3e"低价冲量"的跨境模式，刘强东x3c/spanx3ex3c/spanx3ex3c/fontx3ex3c/spanx3ex3cspan style=x22font-family: 微软雅黑;font-size: 10.5pt;x22x3ex3cfont face=x22微软雅黑x22x3ex3cspan leaf=x22x22x3ex3cspan textstyle=x22x22 style=x22font-size: 16px;x22x3e始终坚持自己的x3c/spanx3ex3c/spanx3ex3c/fontx3ex3c/spanx3ex3cspan style=x22font-family: 微软雅黑;font-size: 10.5pt;x22x3ex3cfont face=x22微软雅黑x22x3ex3cspan leaf=x22x22x3ex3cspan textstyle=x22x22 style=x22font-size: 16px;x22x3e出海逻辑x3c/spanx3ex3c/spanx3ex3c/fontx3ex3c/spanx3ex3cspan style=x22font-family: 微软雅黑;font-size: 10.5pt;x22x3ex3cfont face=x22微软雅黑x22x3ex3cspan leaf=x22x22x3ex3cspan textstyle=x22x22 style=x22font-size: 16px;x22x3e：x3c/spanx3ex3c/spanx3ex3c/fontx3ex3c/spanx3ex3cspan style=x22font-family: 微软雅黑;font-size: 10.5pt;x22x3ex3cfont face=x22微软雅黑x22x3ex3cspan leaf=x22x22x3ex3cspan textstyle=x22x22 style=x22font-size: 16px;x22x3e不做单纯的跨境电商，而是走x3c/spanx3ex3c/spanx3ex3c/fontx3ex3cfont face=x22微软雅黑x22x3ex3cspan leaf=x22x22x3ex3cspan textstyle=x22x22 style=x22font-size: 16px;x22x3e"x3c/spanx3ex3c/spanx3ex3c/fontx3ex3c/spanx3ex3cbx3ex3cspan style=x22font-family: 微软雅黑;font-weight: bold;font-size: 10.5pt;x22x3ex3cfont face=x22微软雅黑x22x3ex3cspan leaf=x22x22x3ex3cspan textstyle=x22x22 style=x22font-size: 16px;x22x3e本地电商、本地基建、本地员工、本地采购、本地发货x3c/spanx3ex3c/spanx3ex3c/fontx3ex3c/spanx3ex3c/bx3ex3cspan style=x22font-family: 微软雅黑;font-size: 10.5pt;x22x3ex3cfont face=x22微软雅黑x22x3ex3cspan leaf=x22x22x3ex3cspan textstyle=x22x22 style=x22font-size: 16px;x22x3e"的重资产本土化路线。x3c/spanx3ex3c/spanx3ex3c/fontx3ex3c/spanx3ex3c/px3ex3cp style=x22margin: 0px 8px;line-height: 1.75em;x22x3ex3cspan style=x22font-family: 微软雅黑;font-size: 10.5pt;x22x3ex3cfont face=x22微软雅黑x22x3ex3cspan leaf=x22x22x3ex3cbr /x3ex3c/spanx3ex3c/fontx3ex3c/spanx3ex3cspan style=x22font-family: 微软雅黑;font-size: 10.5pt;x22x3ex3co:px3ex3c/o:px3ex3c/spanx3ex3c/px3ex3cp style=x22margin: 0px 8px;line-height: 1.75em;x22x3ex3cspan style=x22font-family: 微软雅黑;font-size: 10.5pt;x22x3ex3cfont face=x22微软雅黑x22x3ex3cspan leaf=x22x22x3ex3cspan textstyle=x22x22 style=x22font-size: 16px;x22x3e刘强东此前也公开表示，x3c/spanx3ex3c/spanx3ex3c/fontx3ex3c/spanx3ex3cspan style=x22font-family: 微软雅黑;font-size: 10.5pt;x22x3ex3cfont face=x22微软雅黑x22x3ex3cspan leaf=x22x22x3ex3cspan textstyle=x22x22 style=x22font-size: 16px;x22x3e他认为中国品牌在创新和品质上已具备国际竞争力，京东出海的核心，是帮助中国优质品牌走向全球，同时为当地消费者提供更优质的商品和服务。x3c/spanx3ex3c/spanx3ex3c/fontx3ex3c/spanx3ex3cspan style=x22font-family: 微软雅黑;font-size: 10.5pt;x22x3ex3cfont face=x22微软雅黑x22x3ex3cspan leaf=x22x22x3ex3cspan textstyle=x22x22 style=x22font-size: 16px;x22x3e这也是京东在海外大力押注物流基建的原因。x3c/spanx3ex3c/spanx3ex3c/fontx3ex3c/spanx3ex3c/px3ex3cp style=x22margin: 0px 8px;line-height: 1.75em;x22x3ex3cspan style=x22font-family: 微软雅黑;font-size: 10.5pt;x22x3ex3cfont face=x22微软雅黑x22x3ex3cspan leaf=x22x22x3ex3cbr /x3ex3c/spanx3ex3c/fontx3ex3c/spanx3ex3cspan style=x22font-family: 微软雅黑;font-size: 10.5pt;x22x3ex3co:px3ex3c/o:px3ex3c/spanx3ex3c/px3ex3cp style=x22margin: 0px 8px;line-height: 1.75em;x22x3ex3cspan style=x22font-family: 微软雅黑;font-size: 10.5pt;x22x3ex3cfont face=x22微软雅黑x22x3ex3cspan leaf=x22x22x3ex3cspan textstyle=x22x22 style=x22font-size: 16px;x22x3e值得一提的是，x3c/spanx3ex3c/spanx3ex3c/fontx3ex3c/spanx3ex3cspan style=x22font-family: 微软雅黑;font-weight: normal;font-size: 10.5pt;x22x3ex3cfont face=x22微软雅黑x22x3ex3cspan leaf=x22x22x3ex3cspan textstyle=x22x22 style=x22font-size: 16px;x22x3e去年京东还x3c/spanx3ex3c/spanx3ex3c/fontx3ex3c/spanx3ex3cspan style=x22font-family: 微软雅黑;font-weight: normal;font-size: 10.5pt;x22x3ex3cfont face=x22微软雅黑x22x3ex3cspan leaf=x22x22x3ex3cspan textstyle=x22x22 style=x22font-size: 16px;x22x3e收购了x3c/spanx3ex3c/spanx3ex3c/fontx3ex3cfont face=x22微软雅黑x22x3ex3cspan leaf=x22x22x3ex3cspan textstyle=x22x22 style=x22font-size: 16px;x22x3eMediaMarkt及Saturn的母公司CECONOMYx3c/spanx3ex3c/spanx3ex3c/fontx3ex3c/spanx3ex3cspan style=x22font-family: 微软雅黑;font-weight: normal;font-size: 10.5pt;x22x3ex3cfont face=x22微软雅黑x22x3ex3cspan leaf=x22x22x3ex3cspan textstyle=x22x22 style=x22font-size: 16px;x22x3e，x3c/spanx3ex3c/spanx3ex3c/fontx3ex3c/spanx3ex3cspan style=x22font-family: 微软雅黑;font-weight: normal;font-size: 10.5pt;x22x3ex3cfont face=x22微软雅黑x22x3ex3cspan leaf=x22x22x3ex3cspan textstyle=x22x22 style=x22font-size: 16px;x22x3e要知道，x3c/spanx3ex3c/spanx3ex3c/fontx3ex3c/spanx3ex3cspan style=x22font-family: 微软雅黑;font-weight: normal;font-size: 10.5pt;x22x3ex3cfont face=x22微软雅黑x22x3ex3cspan leaf=x22x22x3ex3cspan textstyle=x22x22 style=x22font-size: 16px;x22x3eCECONOMYx3c/spanx3ex3c/spanx3ex3c/fontx3ex3c/spanx3ex3cspan style=x22font-family: 微软雅黑;font-weight: normal;font-size: 10.5pt;x22x3ex3cfont face=x22微软雅黑x22x3ex3cspan leaf=x22x22x3ex3cspan textstyle=x22x22 style=x22font-size: 16px;x22x3e是欧洲消费电子零售领域的翘楚，x3c/spanx3ex3c/spanx3ex3c/fontx3ex3c/spanx3ex3cbx3ex3cspan style=x22font-family: 微软雅黑;font-weight: bold;font-size: 10.5pt;x22x3ex3cfont face=x22微软雅黑x22x3ex3cspan leaf=x22x22x3ex3cspan textstyle=x22x22 style=x22font-size: 16px;x22x3e其x3c/spanx3ex3c/spanx3ex3c/fontx3ex3c/spanx3ex3c/bx3ex3cbx3ex3cspan style=x22font-family: 微软雅黑;font-weight: bold;font-size: 10.5pt;x22x3ex3cfont face=x22微软雅黑x22x3ex3cspan leaf=x22x22x3ex3cspan textstyle=x22x22 style=x22font-size: 16px;x22x3e电商业务覆盖欧洲x3c/spanx3ex3c/spanx3ex3c/fontx3ex3cfont face=x22微软雅黑x22x3ex3cspan leaf=x22x22x3ex3cspan textstyle=x22x22 style=x22font-size: 16px;x22x3e11个国家，拥有1000家零售门店x3c/spanx3ex3c/spanx3ex3c/fontx3ex3c/spanx3ex3c/bx3ex3cspan style=x22font-family: 微软雅黑;font-size: 10.5pt;x22x3ex3cfont face=x22微软雅黑x22x3ex3cspan leaf=x22x22x3ex3cspan textstyle=x22x22 style=x22font-size: 16px;x22x3e，这也印证了刘强东x3c/spanx3ex3c/spanx3ex3c/fontx3ex3cfont face=x22微软雅黑x22x3ex3cspan leaf=x22x22x3ex3cspan textstyle=x22x22 style=x22font-size: 16px;x22x3e"长期主义"的出海理念。x3c/spanx3ex3c/spanx3ex3c/fontx3ex3c/spanx3ex3c/px3ex3cp style=x22margin: 0px 8px;line-height: 1.75em;x22x3ex3cspan style=x22font-family: 微软雅黑;font-size: 10.5pt;x22x3ex3cfont face=x22微软雅黑x22x3ex3cspan leaf=x22x22x3ex3cbr /x3ex3c/spanx3ex3c/fontx3ex3c/spanx3ex3cspan style=x22font-family: 微软雅黑;font-size: 10.5pt;x22x3ex3co:px3ex3c/o:px3ex3c/spanx3ex3c/px3ex3csection style=x22text-align: center;margin: 0px 8px;line-height: 1.75em;x22 nodeleaf=x22x22x3ex3cimg class=x22rich_pages wxw-imgx22 data-aistatus=x221x22 data-imgfileid=x22503290183x22 data-ratio=x220.8023952095808383x22 data-s=x22300,640x22 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16px;x22x3eJoybuy的极速物流和优质服务，在测试期间收获不少欧洲用户的认可x3c/spanx3ex3c/spanx3ex3c/fontx3ex3c/spanx3ex3cspan style=x22font-family: 微软雅黑;font-size: 10.5pt;x22x3ex3cfont face=x22微软雅黑x22x3ex3cspan leaf=x22x22x3ex3cspan textstyle=x22x22 style=x22font-size: 16px;x22x3e。x3c/spanx3ex3c/spanx3ex3c/fontx3ex3c/spanx3ex3cspan style=x22font-family: 微软雅黑;font-size: 10.5pt;x22x3ex3cfont face=x22微软雅黑x22x3ex3cspan leaf=x22x22x3ex3cspan textstyle=x22x22 style=x22font-size: 16px;x22x3e此前x3c/spanx3ex3c/spanx3ex3c/fontx3ex3c/spanx3ex3cspan style=x22font-family: 微软雅黑;font-size: 10.5pt;x22x3ex3cfont face=x22微软雅黑x22x3ex3cspan leaf=x22x22x3ex3cspan textstyle=x22x22 style=x22font-size: 16px;x22x3e就有消费者在社媒平台分享了自己的购物体验，x3c/spanx3ex3c/spanx3ex3c/fontx3ex3c/spanx3ex3cspan style=x22font-family: 微软雅黑;font-size: 10.5pt;x22x3ex3cfont face=x22微软雅黑x22x3ex3cspan leaf=x22x22x3ex3cspan textstyle=x22x22 style=x22font-size: 16px;x22x3e"x3c/spanx3ex3c/spanx3ex3c/fontx3ex3c/spanx3ex3cbx3ex3cspan style=x22font-family: 微软雅黑;font-weight: 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/x3ex3c/spanx3ex3c/fontx3ex3cspan style=x22font-family: 微软雅黑;font-size: 10.5pt;x22x3ex3co:px3ex3c/o:px3ex3c/spanx3ex3c/px3ex3cp style=x22margin: 0px 8px;line-height: 1.75em;x22x3ex3cspan style=x22font-family: 微软雅黑;font-size: 10.5pt;x22x3ex3cfont face=x22微软雅黑x22x3ex3cspan leaf=x22x22x3ex3cspan textstyle=x22x22 style=x22font-size: 16px;x22x3e总体来看，x3c/spanx3ex3c/spanx3ex3c/fontx3ex3cfont face=x22微软雅黑x22x3ex3cspan leaf=x22x22x3ex3cspan textstyle=x22x22 style=x22font-size: 16px;x22x3eJoybuy正式上线欧洲虽然面临x3c/spanx3ex3c/spanx3ex3c/fontx3ex3c/spanx3ex3cspan style=x22font-family: 微软雅黑;font-size: 10.5pt;x22x3ex3cfont face=x22微软雅黑x22x3ex3cspan leaf=x22x22x3ex3cspan textstyle=x22x22 style=x22font-size: 16px;x22x3e不少挑战x3c/spanx3ex3c/spanx3ex3c/fontx3ex3c/spanx3ex3cspan style=x22font-family: 微软雅黑;font-size: 10.5pt;x22x3ex3cfont face=x22微软雅黑x22x3ex3cspan leaf=x22x22x3ex3cspan textstyle=x22x22 style=x22font-size: 16px;x22x3e，x3c/spanx3ex3c/spanx3ex3c/fontx3ex3c/spanx3ex3cspan style=x22font-family: 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