关于ZAKER 融媒体解决方案 合作 加入

英国咨询公司:中国品牌的价值猛涨 40%,居全球第二

英国权威品牌价值咨询公司 Brand Finance,上周发布了最新年度国家品牌研究报告。

图 via brandirectory.com

报告称,尽管遭受中美贸易摩擦,中国的品牌价值仍以非常健康的速度增长。2018 年至 2019 年间,中国的品牌价值增长了40.4%,达到195 亿美元。位居全球十大最具价值国家品牌榜的第二位

图 via Twitter

报告称,尽管此前预期中国增长将放缓,但中国的品牌价值已从一些最具主导地位和价值的成功品牌中受益

Defying the expectations of a slowdown, China's brand value has benefited from the glowing success of some of its most dominant and valuable brands, including ICBC, Huawei and Alibaba, said the report.

报告称,与预期的增长放缓不同,中国的品牌价值增长得益于一些最具主导地位和价值的品牌的成功,包括工商银行、华为和阿里巴巴。

Huawei and Alibaba, in particular, embraced strong marketing strategies adopted by their international counterparts.

尤其是华为和阿里巴巴,采用了国际同行所采用的强有力的营销策略。

▲ China's nation brand value surges 40 percent: British consultancy ( via xinhuanet.com )

长期以来,美国一直位居该榜单之首,但在过去一年里,美国的品牌价值仅增长了7%中美两国品牌价值的差距进一步缩小

Building on its solid performance in previous years, China is closing the gap behind long-standing leader the US, which has recorded a brand value growth of just 7% over the past year.

在前几年稳定的表现的基础上,中国正在缩小与长期领先的美国之间的差距。过去一年,美国的品牌价值仅增长了 7%。

The difference in value between the two nation brands has dropped from $12 trillion last year to just over $8 trillion in 2019.

两国品牌价值的差距已经从去年的 12 万亿美元下降到 2019 年的 8 万多亿美元。

▲ Nation Brands 2019 ( via brandirectory.com )

图 via brandirectory.com

报告还指出,发展中国家的国家品牌价值年平均增长率为13.9%,而发达国家仅为0.4%

The average year-on-year nation brand value growth among the developing economies stands at 13.9%, compared to as little as 0.4% for the developed economies included in the annual study into the world ’ s 100 most valuable nation brands.

在全球 100 个最有价值的国家品牌年度调查中,发展中经济体的国家品牌价值年平均增长率为 13.9%,而发达经济体的增长率仅为 0.4%。

This means that – on average – the nation brands of developing economies have been growing at a pace 31.3 times faster than the developed ones.

这意味着,平均而言,发展中国家品牌价值的增长速度是发达国家的 31.3 倍。

11 out of the 20 fastest-growing nation brands of 2019 come from the Middle East and Africa, with Ghana ( up 67% ) , Uganda ( up 56% ) , and Egypt ( up 50% ) in the top 5.

在 2019 年增长最快的 20 个国家品牌中,有 11 个来自中东和非洲,其中位列前五的包括了加纳(增长 67%)、乌干达(增长 56%)和埃及(增长 50%)。

▲ Nation Brands 2019 ( via brandirectory.com )

图 via brandirectory.com

"With the Western world seeing a real crisis of leadership on both sides of the Atlantic, the developing world is catching up. Bolder, more agile, increasingly innovative African, Middle Eastern, Asian, and Latin American nation brands are racing ahead at breakneck speed, poised for further growth in the years to come," said said David Haigh, CEO of Brand Finance.

" 当西方世界目睹大西洋两岸关于真正领导力危机的爆发时,发展中国家却正在迎头赶上。更大胆、更灵活、更具创新性的非洲、中东、亚洲和拉丁美洲国家品牌正以极快的速度向前发展,为未来几年的进一步增长做好准备,"Brand Finance 首席执行官戴维 · 海格说道。

▲ Nation Brands 2019 ( via brandirectory.com )

戴维 · 海格 图 via brandirectory.com

以上内容由"环球时报GlobalTimes"上传发布 查看原文
相关标签 microsoft
国际新闻

国际新闻

了解世界的窗口

订阅

觉得文章不错,微信扫描分享好友

扫码分享

热门推荐

查看更多内容